From October 28th to November 2nd, the Shenzhen International Pet Fair, in conjunction with the Shenzhen Pet Industry Association's "Going Global, Inviting In" overseas expansion plan—the 2025 China Pet Industry Study and Trade Study Tour to Indonesia—was successfully held in Jakarta, Indonesia! This 6-day international exchange event focused on the hot growth opportunities in the Southeast Asian pet market, bringing together representatives from domestic pet industry brands, manufacturers, distributors, and agents. Through market visits, company visits, and exhibition matchmaking, it continuously deepened cross-regional cooperation between the Chinese and Indonesian pet industries, injecting strong momentum into the Chinese pet industry's expansion into the Southeast Asian blue ocean market!

Stop 1: Visit and Inspection of a Major Indonesian Pet Distributor Store

PT Acis Ekamula Sucakti

Anchoring Distribution Channel Advantages and Highlighting the Foundation of Chinese Products

 

As a veteran pet distributor in Indonesia, this company has established warehouses in multiple cities across the country since its inception, forming a wide-ranging distribution network. It offers a diverse range of pet products, with Chinese products making up a significant portion of the shelf space, and their cost-effectiveness has been recognized by local channels. The delegation exchanged views on topics such as agency cooperation models and supply guarantees. Several Chinese companies reached cooperation intentions with this company, further consolidating the foundation of Chinese products in the Indonesian distribution network.

Stop 2: Visit and Investigate Southeast Asian E-commerce Company aCommerce Indonesia

 

Leveraging Industry Leaders to Overcome Challenges in Overseas Expansion

 

As a leading company in Southeast Asian e-commerce services, aCommerce Indonesia has offices in multiple countries, equipped with advanced logistics centers and live-streaming marketing resources. Having served numerous internationally renowned brands, it is currently focusing on expanding its pet category business. The company provided the delegation with a detailed explanation of the characteristics of the Indonesian e-commerce market and offered solutions to key overseas expansion issues such as local warehousing and distribution optimization and traffic operation strategies. Several Chinese companies reached cooperation intentions with aCommerce Indonesia, planning to leverage its end-to-end services to build online channels in Indonesia.

Stop 3: Visit and Inspection of Pet Healthcare Company PT Andalanastha Petvet Cergas Karet Focusing on Essential Pet Healthcare Needs and Expanding Equipment and Pharmaceutical Cooperation

 

This Jakarta-based pet healthcare company is characterized by its stand-alone clinic space and 24/7 service, enjoying high recognition among local pet owners. The company currently imports medical equipment from multiple countries, with a positive user experience of Chinese equipment. They also look forward to introducing more Chinese medical equipment and pharmaceuticals suitable for the Indonesian market to fill local supply gaps. The delegation discussed medical product cooperation and clinical promotion models with the company, laying a solid foundation for future collaborations in the medical field.

Stop 4: Visit and Inspection of Catto Cat Food Factory, an Indonesian Cat Food Brand

 

Focusing on Capacity Expansion and Deepening Supply Chain Technology Cooperation

 

As an Indonesian cat food brand specializing in human-grade wet food, this factory continues to expand its market share through strict raw material standards and product quality, with its products positioned to meet the needs of mid-to-high-end consumers in the local market. Currently, the company is preparing to launch its dry food business and plans to further expand its production capacity. It remains open to cooperation with Chinese companies in areas such as production technology and supply chain support. The delegation exchanged views with the company on product localization and technological cooperation models, agreeing to further discuss specific details.

Stop 5: 2025 Indonesia International Pet Expo & PT Evo Nusa Bersaudara Business Matching Event

Cross-border Pet Industry Resource Matching & On-site Precise Business Matching

 

The 7th Indonesia International Pet Expo (IIPE) was held from October 31st to November 2nd. As a core part of this visit, it set a new record with 30,000 square meters of exhibition space, 300 exhibitors, and over 60,000 visitors, bringing together exhibitors from all over the world. Approximately 80 Chinese exhibitors were also present, becoming a significant force at the expo. The Shenzhen Pet Expo, in conjunction with the Shenzhen Pet Industry Association, created a dedicated business matching zone to facilitate precise matching of pet companies and efficiently connect them with advantageous resources.

At the exhibition, the delegation conducted in-depth visits and exchanges, communicating with Indonesian pet industry distributors, retailers, e-commerce companies, stores, and hospitals to investigate the differentiated characteristics of the local pet market and connect with Indonesian pet companies to explore business cooperation needs, achieving results beyond expectations. Meanwhile, the delegation's research revealed significant potential demand for electronic pet products in the Indonesian market.

The dedicated business matchmaking event provided an efficient platform for Chinese and Indonesian enterprises. The delegation engaged in in-depth discussions with PT Evo Nusa Bersaudara, a local Indonesian brand and manufacturer. This company owns its own factory, producing a full range of pet food and supplies, and is seeking support from the Chinese supply chain to address production capacity and raw material supply issues. The matchmaking event facilitated collaborations in various areas, including agency agreements, OEM manufacturing, and technological cooperation.

Shenzhen Pet Expo Team's Visit and Invitation: Exhibitor and Visitor Registrations Rush

 

The 15th Shenzhen Pet Expo, a major pet industry event in March 2026, once again strategically positioned itself in Southeast Asia, setting up a dedicated booth at the Indonesia International Pet Expo and assigning dedicated personnel to assist exhibitors and visitors with inquiries. With over 1000 domestic and international exhibitors, over 10,000 well-known brands, an exhibition area of ​​over 90,000 square meters, and an expected attendance of over 200,000, the expo attracted enthusiastic registrations from exhibitors and visitors at the Indonesian event.

As an important event for the Shenzhen Pet Fair to cultivate the Southeast Asian market, the Shenzhen Pet Fair team conducted in-depth visits to various channels such as pet industry distributors, agents, stores, and hospitals in Indonesia over several consecutive days, as well as making face-to-face invitations and connections at the exhibition. According to incomplete statistics, more than 100 large distributors, agents, chain pet stores, chain pet hospitals, and other buyers from Indonesia and surrounding countries will visit and purchase at the 15th Shenzhen Pet Fair next March.

The 2025 China Pet Industry Study and Trade Delegation to Indonesia will enable Chinese companies to fully understand the characteristics of the Indonesian pet market, further enhance their existing product and supply chain advantages, explore untapped markets for their product categories, and open up new growth opportunities.Mr. Jin, General Manager of Wenzhou Future Soft Packaging Co., Ltd., stated that the company will actively follow the “Go Global, Bring In” initiative, continuing to connect with the global pet industry market. In the future, Wenzhou Future aims to empower more Chinese enterprises to go abroad through brand, product, and supply chain integration, and to promote cross-regional collaboration and sustainable growth within the global pet industry.